Switch : how to change things when change is hard / Chip Heath and Dan Heath.
2011
658 H437s
Available at ITU Library&Archives
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Items
Details
Call Number
658 H437s
Title
Switch : how to change things when change is hard / Chip Heath and Dan Heath.
Language
English
Author
Description
305 pages ; 20 cm
Summary
"In a story-driven narrative, the Heaths bring together decades of counter-intuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."--Publisher's description.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Three surprises about change
Find the bright spots
Script the critical moves
Point to the destination
Find the feeling
Shrink the change
Grow your people
Tweak the environment
Build habits
Rally the herd
Keep the switch going
How to make a switch
Overcoming obstacles
Next steps.
Find the bright spots
Script the critical moves
Point to the destination
Find the feeling
Shrink the change
Grow your people
Tweak the environment
Build habits
Rally the herd
Keep the switch going
How to make a switch
Overcoming obstacles
Next steps.
Location
Library Reading Room 658 H437s
Record Appears in
Published
London : Random House Business, 2011.