Corporate communication : a guide to theory and practice / Joep Cornelissen.
2011
658 C814
Items
Details
Call Number
658 C814
Title
Corporate communication : a guide to theory and practice / Joep Cornelissen.
Language
English
Author
Edition
3rd ed.
Imprint
Thousand Oaks, CA : SAGE Publications, 2011.
Description
xix, 272 p. : ill. ; 23 cm
Summary
[Publisher description] This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Bibliography, etc. Note
Includes bibliographical references and index.
ISBN
0857022431
9780857022424
9780857022431
9780857022424
9780857022431
Location
Library Reading Room 658 C814
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