How to price your products and services.
1991
658 H847
Available at ITU Library&Archives
Items
Details
Call Number
658 H847
Title
How to price your products and services.
Language
English
Imprint
Boston, MA : Harvard Business School Press, 1991.
Description
123 p.
Summary
[From the publisher's catalog] Even experienced marketing people can suffer a queasy feeling in the pit of their stomachs when they make a pricing decision. The distress arises from seemingly nebulous decision criteria and thecompetitive consequences. This collection of Harvard Business Review articles does not offer formulaic answers but provides ways of framing the pricing question for consumer and industrial markets. The last section of the bookconsiders the thorny problem of setting equitable transfer prices.
ISBN
087584278X
Location
Library Reading Room 658 H847
Record Appears in
General Collection