Detailed Record

Title:
What affects the user stickiness of the mainstream media websites in China?
Author(s):
Imprint:
2018
ISSN:
1567-4223
Subject(s):
Summary:
Having the advantage of reaching massive audience, mainstream media can frequently influence public opinions and attitudes. However, recent statistical data shows that the average user stickiness of mainstream media websites is much lower, in comparison with other types of media websites in China. To gain insights into this phenomenon, we construct a model to examine the impacts of various website attributes and user influence on user stickiness. Our empirical analysis demonstrates that media website attributes and user characteristics have different effects on user stickiness. Our results shed fresh light on how to enhance mainstream media website user stickiness in a competitive and ever-evolving landscape. "
General Note:
Data source: ScienceDirect
Access Note:
Access restricted to onsite users [ITU]
Digital File Characteristics:
text file PDF
In:
Electronic Commerce Research and Applications Vol. 29 (2018) pp. 124-132
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 Record created 2018-06-05, last modified 2018-06-05

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