Detailed Record

Title:
Media Industry Trends and Dynamics: The Social Media Boom
Author(s):
Imprint:
2014
ISSN:
1877-0428
Subject(s):
Summary:
Media Industry in 2014 is moving away from traditional print and audio-visual domination and into the digital age with smartphones being the key to ushering in innovative technology, creativity and high-speed communication. Mobile telephony has proved a huge plus in propagating digital applications not just in the metros but also in smaller cities and towns. There has been a phenomenal growth of digital media usage despite the poor power and infrastructure situation in India which is a huge deterrent. India today boasts of the third largest population on Facebook and the growing numbers are an indicator of things to come.
General Note:
Data source: ScienceDirect
Access Note:
Access restricted to onsite users [ITU]
Digital File Characteristics:
text file PDF
In:
Procedia - Social and Behavioral Sciences. Vol. 155 (2014), pp. 147-152
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 Record created 2017-04-07, last modified 2017-04-07

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